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Marketing Monday #1: Tracking Your Site With Google Analytics.

Ultimate Design Solutions wants to help other companies with their marketing plans. Since we are a small business ourselves, we know how tough it can be to generate new leads or even figure out how to create a marketing strategy. Each week, ‘Marketing Monday’ will offer a tip that you can apply in thirty minutes or less, and that if implemented properly and consistently, can be a huge ROI (return on investment).

This week, we’ll teach you how to set up Google Analytics for your website. Analytics can track the traffic to your site and other statistics, which is essential for developing a marketing strategy. After all, how can you improve your social media presence, e-mail newsletter campaign, or web content if you have no idea how visitors interact with your site?

Google Analytics will show the geo-location of your visitors, and the type of browser, platform and operating system they are using. It can also help you set up some content tests to determine which version of a page works best.

To add Google Analytics to your site, follow these simple steps.

  1. Create a Google Analytics account.
    If you already have a Google account, simply visit and click “Sign in.” If you don’t, you can get one by clicking “Create an Account.”
  2. Choose what you’d like to track.
    Select: Choose Web Site.
    Tracking Method: Select Universal Analytics since Classic Analytics will soon be deprecated.
    Website Name: You can assign any name to your website as long as you know what it means.
    Web Site URL: Make sure you select how your site will be tracked, that is, whether you want “www” to appear in your results.
    Industry Category: Pick the one that is closest to your business.
    Time Zone: Select the one that applies to you.
    Account Name: Think of this name as a folder and your site as a file inside it. You can have as many “properties” (the name Google uses for each site or app that it tracks) as you want.
    Data Sharing Settings: These are optional and you may or may not want them, but I would suggest leaving them all checked.
    Get tracking ID: This is the final step. Accept the terms of service (TOS).
  3. Find your tracking code.
    You have now been given a tracking ID and code. The tracking ID is a unique ID that Google assigns to your site or app. What you really want, however, is the tracking code. Copy and paste it into the code of every page on your site. If you have WordPress, Joomla or any other CMS, you may install a plug-in that will allow you to add this code without any coding skills.

We hope this tip was helpful and easy to follow. Contact us if you need further assistance, and don’t forget to subscribe so you never miss a weekly tip.