September 2013 | Page 1 | Affordable Web Design Atlanta

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seo | atlanta web design

Marketing Monday # 3: How Implementing SEO Can Help You Gain Big Wins.

First the basics, SEO stands for “search engine optimization” which, in short, is a series of steps you complete in order to increase the visibility of your website on the major search engine’s results pages.  SEO is a must have in the internet world.  The formula for the algorithms is updated regularly. Based on a number of factors that go into a secret algorithm, your page is ranked with a score, which determines the ranking location of your site in the search engine results.  Search engines use what are called “crawlers” to search website pages and pull in information for the crawlers to rank sites.   Many people’s ultimate goal is for their website to rank on the first page of Google’s search results page.  Now that we know what SEO is and how it works, how do we do it? Read More…

email marketing | atlanta web design

Marketing Monday # 2: Why Are E-Newsletters More Important then Ever?

Many people think that e-mail newsletters have been superseded by social media. This Monday, we will highlight some points that prove otherwise.

Social media has not replaced electronic marketing; in fact, they are complementary. What do we do when we find an article, post, video, or tweet that we really enjoy or that contains important information? We re-post or re-tweet it to our friends. An e-newsletter lets you do the same thing for content about your business. Read More…

tracking your site | affordable web design atlanta

Marketing Monday #1: Tracking Your Site With Google Analytics.

Ultimate Design Solutions wants to help other companies with their marketing plans. Since we are a small business ourselves, we know how tough it can be to generate new leads or even figure out how to create a marketing strategy. Each week, ‘Marketing Monday’ will offer a tip that you can apply in thirty minutes or less, and that if implemented properly and consistently, can be a huge ROI (return on investment).

This week, we’ll teach you how to set up Google Analytics for your website. Analytics can track the traffic to your site and other statistics, which is essential for developing a marketing strategy. After all, how can you improve your social media presence, e-mail newsletter campaign, or web content if you have no idea how visitors interact with your site? Read More…