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Use a landing page for your next marketing campaign: 6 Tips that will set you apart

A landing page is a page that users are directed to after clicking on a search engine optimized (SEO) search result or an online advertisement. The purpose of a landing page is to direct users to another part of your website or to generate a lead by capturing user data.

What’s so special about a landing page? Well, landing pages have big impact. In fact, Dell has reported a 300% increase in conversions with the use of a landing page in marketing campaigns.

Yet despite this, many businesses still aren’t using landing pages as part of their marketing campaign. After spending money on a pay per click (PPC) advertisement, they wonder why they are still not seeing results. The fact is, without a landing page businesses are losing potential customers. Without a landing page, user’s interest can be lost as their attention drifts to other links on the page.

Developing a landing page is easier than you think. It can take some time to optimize and test a new landing page, but the results are worth the efforts. Landing pages can generate a huge return on investment and will set your marketing campaign apart by ensuring it looks professional.

Not sure where to start? Here are some tips on developing a landing page for your next marketing campaign:

  1. Know the statistics
    • 48% of marketers build a new landing page for each marketing campaign
    • 52% of companies and agencies that use landing pages also test them to find ways to improve conversions
    • 16% of landing pages are free of navigation bars
    • Conversion rates can increase by 86% if video is used in landing page
  2. Focus on the design – We can’t emphasize this enough. A clean, well-organized, layout will go a long way in converting users to leads.
  3. Use a compelling headline – The headline you choose is the first thing a user sees. It should be clear and concise.
  4. Clean-up your content – The content on your landing page should always be truthful and free of spelling mistakes or grammar errors.
  5. Have a clear call-to-action – Be clear and specific about what you want the user to do – whether it be signing-up for your newsletter, filling in a contact form, or so on.
  6. Simplify the contact form – If the end goal is to have the user fill in a contact form, make sure to keep it short. Nobody wants to fill a long form.

Landing pages are an important part of online marketing. Following these tips will help you take the first steps in developing a simple and direct landing page for your next marketing campaign.

Looking for more information? Over the next few weeks we will be providing more articles on the importance on landing pages, including tips on how to optimize and test them.

As always, if you have any questions or need support, please contact us.