How to create a social media strategy for your Business in 2015
Social media has come to change our lives. At the beginning it was only for personal purpose and now, it influences buyers and helps business get a bigger exposure. Compared to traditional Marketing, digital marketing is more affordable and easier to track and analyze. The average person in 2014 spend about 4 hours per day on social networks and will only increase in 2015. Why not take advantage of this to help your business?
The following is just a simple social media strategy to get you started. As your business grows, you may choose to expand this or let somebody else do the work for you. Start by utilizing the most common social media outlets Facebook, Twitter, and Google plus. There are many tools out here that let you schedule and help you plan ahead a social media strategy, such as www.hootsuite.com.
- Facebook – Facebook is by far the most visited and popular social network. It is also one of the most affordable to get started creating a Pay-Per-Click campaign. Create a page for your business if you don’t already have one. Branding is important and you need to separate your personal from your business.Start by posting at least once every other day and using your most popular service or product. Don’t be afraid of sharing an article that relates to your product or service. Remember to always include a picture with every post, this increases your chances of interaction by 53%. Lastly, always add a link to your website or a contact number to make it easy for people to reach you.
- Twitter – Twitter is slightly different. With a limitation to only 140 characters is harder to create a strategy, but if you can manage, your sales could see a big increase. Just to put it into numbers, 42% of consumers learn about products and services via Twitter.Twitter is a much faster social network, therefore we recommend tweeting at least 2-3 per day every other day. As with Facebook make sure to include an image with your tweet whenever possible, and a link to your website. Use hashtags when space permits it. These will allow you to target your market better.
- Google Plus – Google plus is not your traditional social network is a combination between Facebook and Twitter. You won’t find the limitations in characters for your post, but you also won’t find as many younger people. Plus is not secret that googles search favorite businesses who have a google plus page.The strategy is to be more selective about your posts. Utilizing some sort of media is a most. Make sure to always add an image, video, or any other sort of media when posting to it. Posting 2-3 times a week at minimum can help increase your website’s traffic by 6.97%.
If you follow this simple strategy as we have implemented. You could see an increase in website’ traffic, revenue, and brand recognition. Feel free to reach out if you have any questions.