New Google changes: is your website mobile friendly?
Google recently announced on its webmaster central blog that they would account for the mobile-friendliness of your website for ranking purposes starting on April 21st. If you want to stay ahead of competitors with a higher website ranking and more efficient marketing, then this article is for you.
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3 reasons not to use web templates for your business
As entrepreneurs, we are constantly looking for ways to better our business and gain exposure. There comes the time when you realize that it is time to get a website for your company, but your budget is low. You’ve decided to do it yourself, after all, why pay a company if you can execute it […]
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How to create a social media strategy for your Business in 2015
Social media has come to change our lives. At the beginning it was only for personal purpose and now, it influences buyers and helps business get a bigger exposure. Compared to traditional Marketing, digital marketing is more affordable and easier to track and analyze. The average person in 2014 spend about 4 hours per day […]
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3 Marketing Tips to Get Your Business Ready for 2015!
A lot of people are in the holiday spirit and tend to forget about next year. They don’t want to think that far ahead, even if the New Year is just a few days away. When you are in business for yourself, this is something you can’t afford to do. You’ll have to start thinking […]
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How to Clean your email list
An obstacle we come across often is, when clients want to initiate an email marketing campaign and have a list of emails they collected in a lapse of over two years. As we all know email accounts are disposable these days you can delete one and turn around and create another one.
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Marketing Monday # 24: PageRank and How to Increase It
PageRank is one of the many factors that Google uses in its algorithm to rank websites on search engine results pages (SERPs). It was one of the first factors utilized by Google and once a dominating factor. While it is now, one of many triggers, it is still a relevant piece of the puzzle and […]
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Marketing Monday # 23- Starter Ideas for Web Content and How to Manage It
Content consists of the text, videos, images and sound used on a web site. It’s important to keep your content fresh. Stale content may attract new visitors but it doesn’t keep existing customers returning. Additionally, search engines look for fresh content and rank higher based on the frequency of content updates.
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Marketing Monday # 22 – Email Campaign: Where Do We Start?
It’s been said that in the face of social media, email marketing is dead and gone. This is one of the biggest misconceptions out so business owners, listen up! Email marketing is the best way to engage with your customer’s one-on one, building a trust and conversation that is hard to establish via social media. […]
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Marketing Monday # 21 – How To Use Testimonials To Sell Your Business
Testimonials are the single biggest selling point for your small business. Do your customers tell you how great your product or service is? Do they tell you they don’t know what they did before they began using your product or service? These are your testimonials! If you are not using them, you are missing out […]
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Marketing Monday # 20 – Understanding Title Tag and How to Improve Them
Title tags are one aspect of SEO, which play a great part in search engine ranking which makes it worth your time to look at. A title tag is HTML code that is read by search engines but not necessarily seen by people. Depending on the browser, it may appear at the very top of […]
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Marketing Monday # 19 – How Local Listing Sites Can Drive Business
Have you done all that you can to get the local exposure your business needs? One way to do this is to list your business on local listing pages. There are several of these sites online. Google Plus Local, Bing Local, Yahoo Local, Yelp, and Angie’s List, are a few of local listing business sites.
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Marketing Monday # 18 – Affiliate Marketing: Is It Right for Your Business?
Affiliate marketing is a sales technique that functions a bit as a referral program. In a referral program, a customer is compensated if they refer another customer who makes a purchase. In affiliate marketing, you pay companies who market your businesses product(s) a percentage of every sale that comes through their site.
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