3 Marketing Tips to Get Your Business Ready for 2015!

A lot of people are in the holiday spirit and tend to forget about next year. They don’t want to think that far ahead, even if the New Year is just a few days away. When you are in business for yourself, this is something you can’t afford to do. You’ll have to start thinking about next year, in this case 2015.

Here are three marketing tips that can get you started planning for your business, for the upcoming year. Remember the better prepared you are, the greater your chances of success.

1. Prepare an SEO strategy: Most SEO strategies take a good 60-90 days for you to start seeing some good results. Why not start early? While it is true that business slow down at the beginning of the year, if you plan your SEO ahead, by the time business start picking up you will be ahead of your competition. Some key points to add to this list, should include, website optimization, keyword research, and content revision. With the latter being the most important. Write additional content or even better, start a blog.
2. Don’t forget to fraternize: Use social media more often than you are used to, especially during the first months. You can even plan a social media schedule. There are many great tools out there that can help you schedule a whole week or month of social media posts to several social media channels. You have to remind people that the holidays are over and you are in business if they need you. Three to four times per week is ideal, but overwhelm them. You can create a Facebook ad to promote your latest blog post, product, or service.
3. Time for Discounts: The first quarter of the year is the best time to run your discounts and any other promotions. It’s a good way to get customers to try your product or services. There is many ways to get your promotions out in front of potential buyers, such as email marketing, PPC (pay-per-click) campaigns and Google Adwords just to name a few. Remember to keep your promotions simple and without too much hoop jumping. You can try small giveaways to generate a bigger buzz.

Take some time to develop your strategy and consult with a specialist if you need help. Planning it’s a key to success, that’s why fortune 500 companies do it every year and way ahead of time. If you plan in advance the results will be rewarding, and you will be glad you did.

Enjoy the rest of the holidays, and cheers to your success in 2015. See you next year!