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Marketing Monday # 22 – Email Campaign: Where Do We Start?

It’s been said that in the face of social media, email marketing is dead and gone.  This is one of the biggest misconceptions out so business owners, listen up!  Email marketing is the best way to engage with your customer’s one-on one, building a trust and conversation that is hard to establish via social media.  Given this information, if you aren’t currently utilizing an email campaign, it’s something to consider.  Read More…

testimonials

Marketing Monday # 21 – How To Use Testimonials To Sell Your Business

Testimonials are the single biggest selling point for your small business.  Do your customers tell you how great your product or service is?  Do they tell you they don’t know what they did before they began using your product or service? These are your testimonials!  If you are not using them, you are missing out on a big marketing advantage. Read More…